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Homified: privacy

Homified is a household organiser made by SI30 Pty Ltd (ABN 48 702 847 149, Brisbane). This page says what the app keeps, where, and what it sends to anyone else. Updated 25 October 2026.

The short version

Your household’s information stays on your phone and in your own iCloud. SI30 doesn’t run a server that stores it, can’t read it, and doesn’t sell or share it. There’s no account to make, no advertising and no tracking.

What the app keeps, and where

  • Your household: rooms, jobs and who does them, meals, recipes, the shopping list, the pantry, the schedule, kids’ profiles and their week, photos you take of items, and the household chat (text and voice messages). It’s stored on your phone and in your own iCloud (Apple’s CloudKit, in your private database), under Apple’s terms.
  • Sharing a household: when you share it, the people you invite can see and change it, through iCloud sharing. Anyone you stop sharing with stops getting updates.
  • Chat messages: since October 2026 the words are kept in an encrypted iCloud field. They’re end-to-end encrypted when everyone in the household has turned on Apple’s Advanced Data Protection; otherwise Apple holds the keys, as it does for most iCloud data.
  • Notifications between your household’s phones: a short line such as “Sam ticked off the bins” is placed in Homified’s iCloud container, addressed to the other person, so iCloud can tell their phone. The phone that sent it deletes it after three days.
  • Settings on your phone: your choices (themes, switches, reminders) stay on that phone.

What goes to anyone else, and only when you use it

  • The AI features (optional): meal planning, the assistant, reading a recipe or receipt, and recognising an item or what’s in the fridge use Claude, made by Anthropic. Homified asks for your OK on each phone before it sends anything, and uses your own Anthropic API key. What’s sent depends on the feature: the photo you took; the receipt; the recipe text or photo; or, for meal plans and the assistant, a summary of the home (rooms, jobs, meals, your meal-planning notes and how many are eating, the shopping list, and the chat only when the assistant needs it). Anthropic’s privacy policy applies. You can turn it off any time in Settings, under AI features. Without a key, or without your OK, nothing is sent and the rest of the app works the same.
  • Barcode look-ups: when you scan a barcode, its number is sent to Open Food Facts to find the product’s name. Nothing else is sent with it. Product names come from Open Food Facts, available under the Open Database License.
  • Woolworths: the shopping list can open Woolworths’ website with an item’s name in the search. That happens in your browser, under Woolworths’ own privacy policy.
  • Calendars: if you choose a work calendar, Homified reads it on your phone to put your shifts in the schedule, and can add bookings to your calendar. Your calendar isn’t sent anywhere else.
  • The intercom: talks between phones on the same Wi-Fi go directly between them, over your local network.

What the app asks permission for

The camera (photos of items, barcodes, receipts and recipe pages), the microphone (voice messages, and speaking to the assistant, turned into text on your phone), speech recognition, your calendars (the work calendar you pick), notifications, and your local network (to find the household’s other phones for the intercom). Each is asked for only when you first use it, and you can change it in iPhone Settings.

Kids

Kids’ profiles are kept like the rest of the household: on your phones and in your iCloud. Nothing about the kids is sent to the AI features.

Deleting your information

Delete a job, message or anything else in the app and it’s deleted for the household. To remove everything, delete the app and its iCloud data: on iPhone, Settings, your name, iCloud, Manage Account Storage, Homified, Delete Data. A household’s owner can stop sharing at any time.

Crash reports

If you’ve allowed your iPhone to share analytics with app developers, Apple sends us crash reports. They don’t include your household’s information.

Questions and complaints

Email info@si30.com.au. We’ll reply within 30 days. If you’re not happy with our answer, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.